The Benefits of Personalized Pricing in a Channel

Marketing Science 2006 / 04-02 Vol. 25; Iss. 1

The Benefits of Personalized Pricing in a Channel

Yunchuan Liu and Z. John Zhang
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Volume:
25
Language:
english
Journal:
Marketing Science
DOI:
10.2307/40057028
Date:
April, 2006
File:
PDF, 1.85 MB
english, 2006
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