A Positive Theory of Private Label: A Strategic Role of...

A Positive Theory of Private Label: A Strategic Role of Private Label in a Duopoly National-Brand Market

Chi-Cheng Wu and Chih-Jen Wang
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
16
Language:
english
Journal:
Marketing Letters
DOI:
10.2307/40216690
Date:
April, 2005
File:
PDF, 1.30 MB
english, 2005
Conversion to is in progress
Conversion to is failed