Female Role Portrayals in Advertising and Communication...

Female Role Portrayals in Advertising and Communication Effectiveness: A Review

Thomas W. Whipple and Alice E. Courtney
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Volume:
14
Year:
1985
Language:
english
Journal:
Journal of Advertising
DOI:
10.2307/4188572
File:
PDF, 1.34 MB
english, 1985
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