Source Expertise, Time of Source Identification, and...

Source Expertise, Time of Source Identification, and Involvement in Persuasion: An Elaborative Processing Perspective

Pamela M. Homer and Lynn R. Kahle
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
19
Year:
1990
Language:
english
Journal:
Journal of Advertising
DOI:
10.2307/4188753
File:
PDF, 2.00 MB
english, 1990
Conversion to is in progress
Conversion to is failed