Advocacy Advertising for Biotechnology: The Effect of...

Advocacy Advertising for Biotechnology: The Effect of Public Accountability on Corporate Trust and Attitude toward the Ad

Janas Sinclair and Tracy Irani
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Volume:
34
Language:
english
Journal:
Journal of Advertising
DOI:
10.2307/4189309
Date:
January, 2005
File:
PDF, 2.94 MB
english, 2005
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