Playing the Role of Buyer and Seller: The Mental Accounting...

Marketing Letters 1995 / 04 Vol. 6; Iss. 2

Playing the Role of Buyer and Seller: The Mental Accounting of Trade-Ins

Devavrat Purohit
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Volume:
6
Language:
english
Journal:
Marketing Letters
DOI:
10.2307/40216364
Date:
April, 1995
File:
PDF, 897 KB
english, 1995
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