Comparative Advertising Effectiveness: The Role of...

Comparative Advertising Effectiveness: The Role of Involvement and Source Credibility

Jerry B. Gotlieb and Dan Sarel
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Volume:
20
Year:
1991
Language:
english
Journal:
Journal of Advertising
DOI:
10.2307/4188786
File:
PDF, 1.59 MB
english, 1991
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