Children's Recall of Television Ad Elements: An Examination...

Children's Recall of Television Ad Elements: An Examination of Audiovisual Effects

Jill K. Maher, Michael Y. Hu and Richard H. Kolbe
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Volume:
35
Language:
english
Journal:
Journal of Advertising
DOI:
10.2307/20460710
Date:
January, 2006
File:
PDF, 1.50 MB
english, 2006
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