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Children's Recall of Television Ad Elements: An Examination of Audiovisual Effects
Jill K. Maher, Michael Y. Hu and Richard H. KolbeVolume:
35
Language:
english
Journal:
Journal of Advertising
DOI:
10.2307/20460710
Date:
January, 2006
File:
PDF, 1.50 MB
english, 2006