On Conceptual, Methodological and Data Concerns Involving...

On Conceptual, Methodological and Data Concerns Involving Benefits and Problems: A Reply

Stuart Van Auken and Subhash C. Lonial
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Volume:
13
Year:
1984
Language:
english
Journal:
Journal of Advertising
DOI:
10.2307/4188501
File:
PDF, 533 KB
english, 1984
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