The Influence of Consumer Socialization Variables on Attitude toward Advertising: A Comparison of African-Americans and Caucasians
Alan J. Bush, Rachel Smith and Craig MartinVolume:
28
Language:
english
Journal:
Journal of Advertising
DOI:
10.2307/4189114
Date:
January, 1999
File:
PDF, 2.36 MB
english, 1999