Creating Win-Win Trade Promotions: Theory and Empirical...

Marketing Science 2003 / WIN Vol. 22; Iss. 1

Creating Win-Win Trade Promotions: Theory and Empirical Analysis of Scan-Back Trade Deals

Xavier Drèze and David R. Bell
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Volume:
22
Language:
english
Journal:
Marketing Science
DOI:
10.2307/4129722
Date:
January, 2003
File:
PDF, 3.85 MB
english, 2003
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