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Critique: Spectral Analysis of Advertising: Sales Action
Steven E. Permut, Hiram C. Barksdale, Jimmy E. Hilliard and Hugh J. Guffey, Jr.Volume:
4
Language:
english
Journal:
Journal of Advertising
DOI:
10.2307/4187964
Date:
January, 1975
File:
PDF, 473 KB
english, 1975