Special Issue on Responsibility in Advertising || The Effects of Warning-Label Placement in Print Ads: A Social Contract Perspective
Ivonne M. Torres, Jeremy J. Sierra and Robert S. HeiserVolume:
36
Language:
english
Journal:
Journal of Advertising
DOI:
10.2307/20460782
Date:
January, 2007
File:
PDF, 2.31 MB
english, 2007