Classic Hits || Defensive Marketing Strategies

Marketing Science 2008 / 04-02 Vol. 27; Iss. 1

Classic Hits || Defensive Marketing Strategies

John R. Hauser and Steven M. Shugan
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Volume:
27
Language:
english
Journal:
Marketing Science
DOI:
10.2307/40057248
Date:
April, 2008
File:
PDF, 4.24 MB
english, 2008
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