Talk of the Network: A Complex Systems Look at the...

Marketing Letters 2001 / 08 Vol. 12; Iss. 3

Talk of the Network: A Complex Systems Look at the Underlying Process of Word-of-Mouth

Jacob Goldenberg, Barak Libai and Eitan Muller
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Volume:
12
Language:
english
Journal:
Marketing Letters
DOI:
10.2307/40216600
Date:
August, 2001
File:
PDF, 1.08 MB
english, 2001
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