Volume 12; Issue 3

Marketing Letters

Volume 12; Issue 3
1

Relative Price Level of 99-Ending Prices: Image Versus Reality

Robert M. Schindler
Journal:
Marketing Letters
Year:
2001
Language:
english
File:
PDF, 57 KB
english, 2001
2

On the Similarity of Classical and Bayesian Estimates of Individual Mean Partworths

Joel Huber, Kenneth Train
Journal:
Marketing Letters
Year:
2001
Language:
english
File:
PDF, 88 KB
english, 2001
5

The Advantage of Hybrid Split Ads Over Uninterrupted Ads and How to Augment it

Michelle L. Roehm, Harper A. Roehm
Journal:
Marketing Letters
Year:
2001
Language:
english
File:
PDF, 63 KB
english, 2001
6

A Simple Way to Reduce Estimation Bias in Some Dynamic Choice Models

Alexandru M. Degeratu
Journal:
Marketing Letters
Year:
2001
Language:
english
File:
PDF, 109 KB
english, 2001
9

Front Matter

Journal:
Marketing Letters
Year:
2001
Language:
english
File:
PDF, 201 KB
english, 2001
10

On the Similarity of Classical and Bayesian Estimates of Individual Mean Partworths

Joel Huber and Kenneth Train
Journal:
Marketing Letters
Year:
2001
Language:
english
File:
PDF, 926 KB
english, 2001
12

Back Matter

Journal:
Marketing Letters
Year:
2001
Language:
english
File:
PDF, 1.37 MB
english, 2001
13

A Simple Way to Reduce Estimation Bias in Some Dynamic Choice Models

Alexandru M. Degeratu
Journal:
Marketing Letters
Year:
2001
Language:
english
File:
PDF, 738 KB
english, 2001