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An Experimental Study of Cognitive Dissonance, Product Involvement, Expectations, Performance and Consumer Judgement of Product Performance
Pradeep K. Korgaonkar and George P. MoschisVolume:
11
Year:
1982
Language:
english
Journal:
Journal of Advertising
DOI:
10.2307/4188408
File:
PDF, 1.97 MB
english, 1982