Cultural Differences and Advertising Expression: A Comparative Content Analysis of Japanese and U.S. Magazine Advertising
Jae W. Hong, Aydin Muderrisoglu and George M. ZinkhanVolume:
16
Year:
1987
Language:
english
Journal:
Journal of Advertising
DOI:
10.2307/4188615
File:
PDF, 1.69 MB
english, 1987