The Sleeper Effect and Negative Political Advertising

The Sleeper Effect and Negative Political Advertising

Ruth Ann Weaver Lariscy and Spencer F. Tinkham
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Volume:
28
Language:
english
Journal:
Journal of Advertising
DOI:
10.2307/4189122
Date:
January, 1999
File:
PDF, 4.01 MB
english, 1999
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