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The Effectiveness of Comparative Advertising in Korea and the United States: A Cross-Cultural and Individual-Level Analysis
Yung Kyun Choi and Gordon E. MiracleVolume:
33
Language:
english
Journal:
Journal of Advertising
DOI:
10.2307/4189278
Date:
January, 2004
File:
PDF, 2.56 MB
english, 2004