Sixth Invitational Choice Symposium || The Firm's...

Marketing Letters 2005 / 12 Vol. 16; Iss. 3-4

Sixth Invitational Choice Symposium || The Firm's Management of Social Interactions

David Godes, Dina Mayzlin, Yubo Chen, Sanjiv Das, Chrysanthos Dellarocas, Bruce Pfeiffer, Barak Libai, Subrata Sen, Mengze Shi and Peeter Verlegh
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Volume:
16
Language:
english
Journal:
Marketing Letters
DOI:
10.2307/40239903
Date:
December, 2005
File:
PDF, 1.18 MB
english, 2005
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