The Influence of Advertising at the Moment of Brand Choice

The Influence of Advertising at the Moment of Brand Choice

Cathy J. Cobb and Wayne D. Hoyer
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Volume:
14
Year:
1985
Language:
english
Journal:
Journal of Advertising
DOI:
10.2307/4188588
File:
PDF, 1.89 MB
english, 1985
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