![](/img/cover-not-exists.png)
Multiple Resource Theory and Consumer Processing of Broadcast Advertisements: An Involvement Perspective
Robert E. Smith and Laura M. BuchholzVolume:
20
Language:
english
Journal:
Journal of Advertising
DOI:
10.2307/4188802
Date:
September, 1991
File:
PDF, 1.27 MB
english, 1991