Multiple Resource Theory and Consumer Processing of...

Multiple Resource Theory and Consumer Processing of Broadcast Advertisements: An Involvement Perspective

Robert E. Smith and Laura M. Buchholz
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Volume:
20
Language:
english
Journal:
Journal of Advertising
DOI:
10.2307/4188802
Date:
September, 1991
File:
PDF, 1.27 MB
english, 1991
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