An Empirical Test of an Updated Relevance-Accessibility...

An Empirical Test of an Updated Relevance-Accessibility Model of Advertising Effectiveness

William E. Baker and Richard J. Lutz
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Volume:
29
Language:
english
Journal:
Journal of Advertising
DOI:
10.2307/4189130
Date:
January, 2000
File:
PDF, 2.67 MB
english, 2000
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