Attribute Drivers: A Factor Analytic Choice Map Approach...

Marketing Science 2005 / SUM Vol. 24; Iss. 3

Attribute Drivers: A Factor Analytic Choice Map Approach for Understanding Choices among SKUs

Ashish Sinha, J. Jeffrey Inman, Yantao Wang and Joonwook Park
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Volume:
24
Language:
english
Journal:
Marketing Science
DOI:
10.2307/40056966
Date:
January, 2005
File:
PDF, 1.98 MB
english, 2005
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