Brand Extension Naming Strategies: An Exploratory Study of...

Brand Extension Naming Strategies: An Exploratory Study of the Impact of Brand Traits

Wilfried R. Vanhonacker
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Volume:
18
Language:
english
Journal:
Marketing Letters
DOI:
10.2307/40216704
Date:
June, 2007
File:
PDF, 963 KB
english, 2007
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