Top Agency Executives' Attitudes toward Academic...

Top Agency Executives' Attitudes toward Academic Preparation for Careers in the Advertising Profession in 1975

John B. Gifford and John P. Maggard
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Volume:
4
Year:
1975
Language:
english
Journal:
Journal of Advertising
DOI:
10.2307/4187996
File:
PDF, 1.11 MB
english, 1975
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