Is Life-Style Research Limited in Its Usefulness to Japanese Advertisers?
David A. Aaker, Yasuyoshi Fuse, Fred D. Reynolds and Yasoyushi FuseVolume:
11
Year:
1982
Language:
english
Journal:
Journal of Advertising
DOI:
10.2307/4188386
File:
PDF, 1.21 MB
english, 1982