How French Advertising Professionals Develop Creative...

How French Advertising Professionals Develop Creative Strategy

Ronald E. Taylor, Mariea Grubbs Hoy and Eric Haley
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Volume:
25
Language:
english
Journal:
Journal of Advertising
DOI:
10.2307/4188994
Date:
January, 1996
File:
PDF, 1.82 MB
english, 1996
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