How Much Does the Market Value an Improvement in a Product...

How Much Does the Market Value an Improvement in a Product Attribute?

Elie Ofek and V. Srinivasan
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Volume:
21
Language:
english
Journal:
Marketing Science
DOI:
10.2307/1558073
Date:
January, 2002
File:
PDF, 659 KB
english, 2002
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