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Visual Attention to Programming and Commercials: The Use of In-Home Observations
Dean M. Krugman, Glen T. Cameron and Candace McKearney WhiteVolume:
24
Language:
english
Journal:
Journal of Advertising
DOI:
10.2307/4188958
Date:
January, 1995
File:
PDF, 1.58 MB
english, 1995