Advertising Effects on Attributes Recalled and Criteria...

Journal of Consumer Research 1983 / 12 Vol. 10; Iss. 3

Advertising Effects on Attributes Recalled and Criteria Used for Brand Evaluations

Meryl Paula Gardner
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Volume:
10
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.2307/2488803
Date:
December, 1983
File:
PDF, 466 KB
english, 1983
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