Representing Heterogeneity in Consumer Response Models:...

Marketing Letters 1997 / 07 Vol. 8; Iss. 3

Representing Heterogeneity in Consumer Response Models: 1996 Choice Conference Participants

Wayne S. Desarbo, Asim Ansari, Pradeep Chintagunta, Charles Himmelberg, Kamel Jedidi, Richard Johnson, Wagner Kamakura, Peter Lenk, Kannan Srinivasan and Michel Wedel
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Volume:
8
Language:
english
Journal:
Marketing Letters
DOI:
10.2307/40216458
Date:
July, 1997
File:
PDF, 953 KB
english, 1997
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