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Integrated Marketing Communication (IMC) || An Empirical Investigation of the Interaction between Publicity, Advertising, and Previous Brand Attitudes and Knowledge
Claire Stammerjohan, Charles M. Wood, Yuhmiin Chang and Esther ThorsonVolume:
34
Language:
english
Journal:
Journal of Advertising
DOI:
10.2307/4189319
Date:
January, 2005
File:
PDF, 2.52 MB
english, 2005