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Practice Prize Reports
Sinha, Ashish, Inman, J. Jeffrey, Wang, Yantao, Park, Joonwook, Tellis, Gerard J., Chandy, Rajesh K., MacInnis, Deborah, Thaivanich, PattanaVolume:
24
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.1050.0159
Date:
August, 2005
File:
PDF, 260 KB
english, 2005