Can Inaccurate Perceptions in Business-to-Business (B2B)...

Marketing Science 2008 / 03 Vol. 27; Iss. 2

Can Inaccurate Perceptions in Business-to-Business (B2B) Relationships Be Beneficial?

Vosgerau, Joachim, Anderson, Erin, Ross, William T.
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Volume:
27
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.1070.0284
Date:
March, 2008
File:
PDF, 286 KB
english, 2008
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