Invited Commentary —Net Promoter,...

Marketing Science 2008 / 05 Vol. 27; Iss. 3

Invited Commentary —Net Promoter, Recommendations, and Business Performance: A Clarification on Morgan and Rego

Keiningham, Timothy L., Aksoy, Lerzan, Cooil, Bruce, Andreassen, Tor Wallin
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Volume:
27
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.1070.0292
Date:
May, 2008
File:
PDF, 78 KB
english, 2008
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