Structuring a Multiproduct Sales Quota-Bonus Plan for a...

Marketing Science 1994 / 05 Vol. 13; Iss. 2

Structuring a Multiproduct Sales Quota-Bonus Plan for a Heterogeneous Sales Force: A Practical Model-Based Approach

Mantrala, Murali K., Sinha, Prabhakant, Zoltners, Andris A.
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Volume:
13
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.13.2.121
Date:
May, 1994
File:
PDF, 1.65 MB
english, 1994
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