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Volume 13; Issue 2
Main
Marketing Science
Volume 13; Issue 2
Marketing Science
Volume 13; Issue 2
1
Competition to Retain Customers
McGahan, A. M.
,
Ghemawat, Pankaj
Journal:
Marketing Science
Year:
1994
Language:
english
File:
PDF, 879 KB
Your tags:
english, 1994
2
Back Matter
Journal:
Marketing Science
Year:
1994
Language:
english
File:
PDF, 263 KB
Your tags:
english, 1994
3
Signaling Quality by Selling Through a Reputable Retailer: An Example of Renting the Reputation of Another Agent
Chu, Wujin
,
Chu, Woosik
Journal:
Marketing Science
Year:
1994
Language:
english
File:
PDF, 897 KB
Your tags:
english, 1994
4
The Effect of Package Coupons on Brand Choice
Jagmohan S. Raju, Sanjay K. Dhar and Donald G. Morrison
Journal:
Marketing Science
Year:
1994
Language:
english
File:
PDF, 637 KB
Your tags:
english, 1994
5
Structuring a Multiproduct Sales Quota-Bonus Plan for a Heterogeneous Sales Force: A Practical Model-Based Approach
Murali K. Mantrala, Prabhakant Sinha and Andris A. Zoltners
Journal:
Marketing Science
Year:
1994
Language:
english
File:
PDF, 817 KB
Your tags:
english, 1994
6
Sleeping with the Enemy: Should Competitors Share the Same Advertising Agency?
J. Miguel Villas-Boas
Journal:
Marketing Science
Year:
1994
Language:
english
File:
PDF, 466 KB
Your tags:
english, 1994
7
Signaling Quality by Selling through a Reputable Retailer: An Example of Renting the Reputation of Another Agent
Wujin Chu and Woosik Chu
Journal:
Marketing Science
Year:
1994
Language:
english
File:
PDF, 484 KB
Your tags:
english, 1994
8
Competition to Retain Customers
A. M. McGahan and Pankaj Ghemawat
Journal:
Marketing Science
Year:
1994
Language:
english
File:
PDF, 421 KB
Your tags:
english, 1994
9
Structuring a Multiproduct Sales Quota-Bonus Plan for a Heterogeneous Sales Force: A Practical Model-Based Approach
Mantrala, Murali K.
,
Sinha, Prabhakant
,
Zoltners, Andris A.
Journal:
Marketing Science
Year:
1994
Language:
english
File:
PDF, 1.65 MB
Your tags:
english, 1994
10
Front Matter
Journal:
Marketing Science
Year:
1994
Language:
english
File:
PDF, 614 KB
Your tags:
english, 1994
11
The Effect of Package Coupons on Brand Choice
Raju, Jagmohan S.
,
Dhar, Sanjay K.
,
Morrison, Donald G.
Journal:
Marketing Science
Year:
1994
Language:
english
File:
PDF, 1.36 MB
Your tags:
english, 1994
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