Volume 13; Issue 2

Marketing Science

Volume 13; Issue 2
1

Competition to Retain Customers

Year:
1994
Language:
english
File:
PDF, 879 KB
english, 1994
2

Back Matter

Year:
1994
Language:
english
File:
PDF, 263 KB
english, 1994
4

The Effect of Package Coupons on Brand Choice

Year:
1994
Language:
english
File:
PDF, 637 KB
english, 1994
6

Sleeping with the Enemy: Should Competitors Share the Same Advertising Agency?

Year:
1994
Language:
english
File:
PDF, 466 KB
english, 1994
8

Competition to Retain Customers

Year:
1994
Language:
english
File:
PDF, 421 KB
english, 1994
10

Front Matter

Year:
1994
Language:
english
File:
PDF, 614 KB
english, 1994
11

The Effect of Package Coupons on Brand Choice

Year:
1994
Language:
english
File:
PDF, 1.36 MB
english, 1994