The Effect of Package Coupons on Brand Choice: An Epilogue...

Marketing Science 1996 / 05 Vol. 15; Iss. 2

The Effect of Package Coupons on Brand Choice: An Epilogue on Profits

Dhar, Sanjay K., Morrison, Donald G., Raju, Jagmohan S.
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Volume:
15
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.15.2.192
Date:
May, 1996
File:
PDF, 2.28 MB
english, 1996
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