Direct Estimation of Batsell and Polking's Model

Marketing Science 1998 / 05 Vol. 17; Iss. 2

Direct Estimation of Batsell and Polking's Model

Park, Sang-June, Hahn, Minhi
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Volume:
17
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.17.2.170
Date:
May, 1998
File:
PDF, 162 KB
english, 1998
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