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Volume 17; Issue 2
Main
Marketing Science
Volume 17; Issue 2
Marketing Science
Volume 17; Issue 2
1
To Zap or Not to Zap: A Study of the Determinants of Channel Switching During Commercials
Siddarth, S.
,
Chattopadhyay, A.
Journal:
Marketing Science
Year:
1998
Language:
english
File:
PDF, 138 KB
Your tags:
english, 1998
2
Similarities in Choice Behavior across Product Categories
Andrew Ainslie and Peter E. Rossi
Journal:
Marketing Science
Year:
1998
Language:
english
File:
PDF, 527 KB
Your tags:
english, 1998
3
Monitoring and Incentives in Sales Organizations: An Agency-Theoretic Perspective
Kissan Joseph and Alex Thevaranjan
Journal:
Marketing Science
Year:
1998
Language:
english
File:
PDF, 570 KB
Your tags:
english, 1998
4
Back Matter
Journal:
Marketing Science
Year:
1998
Language:
english
File:
PDF, 1.59 MB
Your tags:
english, 1998
5
Product Line Design for a Distribution Channel
Villas-Boas, J. Miguel
Journal:
Marketing Science
Year:
1998
Language:
english
File:
PDF, 187 KB
Your tags:
english, 1998
6
Similarities in Choice Behavior Across Product Categories
Ainslie, Andrew
,
Rossi, Peter E.
Journal:
Marketing Science
Year:
1998
Language:
english
File:
PDF, 214 KB
Your tags:
english, 1998
7
Monitoring and Incentives in Sales Organizations: An Agency-Theoretic Perspective
Joseph, Kissan
,
Thevaranjan, Alex
Journal:
Marketing Science
Year:
1998
Language:
english
File:
PDF, 212 KB
Your tags:
english, 1998
8
To Zap or Not to Zap: A Study of the Determinants of Channel Switching during Commercials
S. Siddarth and Amitava Chattopadhyay
Journal:
Marketing Science
Year:
1998
Language:
english
File:
PDF, 521 KB
Your tags:
english, 1998
9
Front Matter
Journal:
Marketing Science
Year:
1998
Language:
english
File:
PDF, 299 KB
Your tags:
english, 1998
10
Direct Estimation of Batsell and Polking's Model
Sang-June Park and Minhi Hahn
Journal:
Marketing Science
Year:
1998
Language:
english
File:
PDF, 381 KB
Your tags:
english, 1998
11
Product Line Design for a Distribution Channel
J. Miguel Villas-Boas
Journal:
Marketing Science
Year:
1998
Language:
english
File:
PDF, 633 KB
Your tags:
english, 1998
12
The Role of Sale Signs
Anderson, Eric T.
,
Simester, Duncan I.
Journal:
Marketing Science
Year:
1998
Language:
english
File:
PDF, 205 KB
Your tags:
english, 1998
13
Direct Estimation of Batsell and Polking's Model
Park, Sang-June
,
Hahn, Minhi
Journal:
Marketing Science
Year:
1998
Language:
english
File:
PDF, 162 KB
Your tags:
english, 1998
14
The Role of Sale Signs
Eric T. Anderson and Duncan I. Simester
Journal:
Marketing Science
Year:
1998
Language:
english
File:
PDF, 708 KB
Your tags:
english, 1998
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