Some History of the TIMS/INFORMS College on Marketing as...

Marketing Science 2001 / 11 Vol. 20; Iss. 4

Some History of the TIMS/INFORMS College on Marketing as Related to the Development of Marketing Science

Bass, Frank M.
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Volume:
20
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.20.4.360.9754
Date:
November, 2001
File:
PDF, 101 KB
english, 2001
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