How Much Does the Market Value an Improvement in a Product...

How Much Does the Market Value an Improvement in a Product Attribute?

Ofek, Elie, Srinivasan, V.
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Volume:
21
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.21.4.398.130
Date:
November, 2002
File:
PDF, 214 KB
english, 2002
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