Enriching Scanner Panel Models with Choice Experiments

Enriching Scanner Panel Models with Choice Experiments

Swait, Joffre, Andrews, Rick L.
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Volume:
22
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.22.4.442.24910
Date:
November, 2003
File:
PDF, 265 KB
english, 2003
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