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Note—The Factor Structure of Multidimensional Response to Marketing Stimuli: A Comparison of Two Approaches
Srinivasan, V., Abeele, P. Vanden, Butaye, I.Volume:
8
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.8.1.78
Date:
February, 1989
File:
PDF, 823 KB
english, 1989