Incorporating choice dynamics in models of consumer...

Marketing Letters 1991 / 08 Vol. 2; Iss. 3

Incorporating choice dynamics in models of consumer behavior

Leigh McAlister, Rajendra Srivastava, Joel Horowitz, Morgan Jones, Wagner Kamakura, Jack Kulchitsky, Brian Ratchford, Gary Russel, Fareena Sultan, Tetsuo Yai, Doyle Weiss, Russ Winer
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Volume:
2
Language:
english
Pages:
12
DOI:
10.1007/bf00554129
Date:
August, 1991
File:
PDF, 831 KB
english, 1991
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