Volume 2; Issue 3

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Marketing Letters
Volume 2; Issue 3

Marketing Letters

Volume 2; Issue 3

1

Editorial

Journal:

Marketing Letters

Year:

1991

Language:

english

File:

PDF, 71 KB

english, 1991

2

Introduction to the special edition on consumer decision making and choice behavior

Don Lehmann, Jordan Louviere

Journal:

Marketing Letters

Year:

1991

Language:

english

File:

PDF, 79 KB

english, 1991

3

Consideration set influences on consumer decision-making and choice: Issues, models, and suggestions

Allan D. Shocker, Moshe Ben-Akiva, Bruno Boccara, Prakash Nedungadi

Journal:

Marketing Letters

Year:

1991

Language:

english

File:

PDF, 1.24 MB

english, 1991

4

Experimental analysis of choice

Richard R. Batsell, Jordan J. Louviere

Journal:

Marketing Letters

Year:

1991

Language:

english

File:

PDF, 1.18 MB

english, 1991

5

Advances in computation, statistical methods, and testing of discrete choice models

Daniel McFadden

Journal:

Marketing Letters

Year:

1991

Language:

english

File:

PDF, 998 KB

english, 1991

6

Prospects and problems in modeling group decisions

Joel H. Steckel, Kim P. Corfman, David J. Curry, Sunil Gupta, James Shanteau

Journal:

Marketing Letters

Year:

1991

Language:

english

File:

PDF, 728 KB

english, 1991

7

Incorporating choice dynamics in models of consumer behavior

Leigh McAlister, Rajendra Srivastava, Joel Horowitz, Morgan Jones, Wagner Kamakura, Jack Kulchitsky, Brian Ratchford, Gary Russel, Fareena Sultan, Tetsuo Yai, Doyle Weiss, Russ Winer

Journal:

Marketing Letters

Year:

1991

Language:

english

File:

PDF, 831 KB

english, 1991

8

Internal analysis of market structure: Recent developments and future prospects

Journal:

Marketing Letters

Year:

1991

Language:

english

File:

PDF, 1.12 MB

english, 1991

9

A new clustering methodology for the analysis of sorted or categorized stimuli

Wayne S. Desarbo, Kamel Jedidi, Michael D. Johnson

Journal:

Marketing Letters

Year:

1991

Language:

english

File:

PDF, 834 KB

english, 1991

10

Incorporating user costs in preference models for service alternatives

David A. Gautschi, Darius J. Sabavala

Journal:

Marketing Letters

Year:

1991

Language:

english

File:

PDF, 858 KB

english, 1991

11

The effects of market structure characteristics on competitive reaction intensity: A longitudinal analysis

Srinivas K. Reddy, Susan L. Holak

Journal:

Marketing Letters

Year:

1991

Language:

english

File:

PDF, 1.12 MB

english, 1991

12

Direct regression, reverse regression, and covariance structure analysis

Claes Fornell, Byong-Duk Rhee, Youjae Yi

Journal:

Marketing Letters

Year:

1991

Language:

english

File:

PDF, 784 KB

english, 1991

13

Editorial

Journal:

Marketing Letters

Year:

1991

Language:

english

File:

PDF, 71 KB

english, 1991

14

Introduction to the special edition on consumer decision making and choice behavior

Don Lehmann, Jordan Louviere

Journal:

Marketing Letters

Year:

1991

Language:

english

File:

PDF, 79 KB

english, 1991

15

Consideration set influences on consumer decision-making and choice: Issues, models, and suggestions

Allan D. Shocker, Moshe Ben-Akiva, Bruno Boccara, Prakash Nedungadi

Journal:

Marketing Letters

Year:

1991

Language:

english

File:

PDF, 1.24 MB

english, 1991

16

Experimental analysis of choice

Richard R. Batsell, Jordan J. Louviere

Journal:

Marketing Letters

Year:

1991

Language:

english

File:

PDF, 1.18 MB

english, 1991

17

Advances in computation, statistical methods, and testing of discrete choice models

Daniel McFadden

Journal:

Marketing Letters

Year:

1991

Language:

english

File:

PDF, 998 KB

english, 1991

18

Prospects and problems in modeling group decisions

Joel H. Steckel, Kim P. Corfman, David J. Curry, Sunil Gupta, James Shanteau

Journal:

Marketing Letters

Year:

1991

Language:

english

File:

PDF, 728 KB

english, 1991

19

Incorporating choice dynamics in models of consumer behavior

Leigh McAlister, Rajendra Srivastava, Joel Horowitz, Morgan Jones, Wagner Kamakura, Jack Kulchitsky, Brian Ratchford, Gary Russel, Fareena Sultan, Tetsuo Yai, Doyle Weiss, Russ Winer

Journal:

Marketing Letters

Year:

1991

Language:

english

File:

PDF, 831 KB

english, 1991

20

Internal analysis of market structure: Recent developments and future prospects

Journal:

Marketing Letters

Year:

1991

Language:

english

File:

PDF, 1.12 MB

english, 1991

21

A new clustering methodology for the analysis of sorted or categorized stimuli

Wayne S. Desarbo, Kamel Jedidi, Michael D. Johnson

Journal:

Marketing Letters

Year:

1991

Language:

english

File:

PDF, 834 KB

english, 1991

22

Incorporating user costs in preference models for service alternatives

David A. Gautschi, Darius J. Sabavala

Journal:

Marketing Letters

Year:

1991

Language:

english

File:

PDF, 858 KB

english, 1991

23

The effects of market structure characteristics on competitive reaction intensity: A longitudinal analysis

Srinivas K. Reddy, Susan L. Holak

Journal:

Marketing Letters

Year:

1991

Language:

english

File:

PDF, 1.12 MB

english, 1991

24

Direct regression, reverse regression, and covariance structure analysis

Claes Fornell, Byong-Duk Rhee, Youjae Yi

Journal:

Marketing Letters

Year:

1991

Language:

english

File:

PDF, 784 KB

english, 1991

25

Consumer Decision Making and Choice Behavior || Consideration Set Influences on Consumer Decision-Making and Choice: Issues, Models, and Suggestions

Allan D. Shocker, Moshe Ben-Akiva, Bruno Boccara and Prakash Nedungadi

Journal:

Marketing Letters

Year:

1991

Language:

english

File:

PDF, 1.48 MB

english, 1991

26

Consumer Decision Making and Choice Behavior || Editorial

Donald R. Lehmann

Journal:

Marketing Letters

Year:

1991

Language:

english

File:

PDF, 196 KB

english, 1991

27

Consumer Decision Making and Choice Behavior || Introduction to the Special Edition on Consumer Decision Making and Choice Behavior

Journal:

Marketing Letters

Year:

1991

Language:

english

File:

PDF, 205 KB

english, 1991

28

Consumer Decision Making and Choice Behavior || Incorporating User Costs in Preference Models for Service Alternatives

David A. Gautschi and Darius J. Sabavala

Journal:

Marketing Letters

Year:

1991

Language:

english

File:

PDF, 912 KB

english, 1991

29

Consumer Decision Making and Choice Behavior || Advances in Computation, Statistical Methods, and Testing of Discrete Choice Models

Daniel McFadden

Journal:

Marketing Letters

Year:

1991

Language:

english

File:

PDF, 1.15 MB

english, 1991

30

Consumer Decision Making and Choice Behavior || Internal Analysis of Market Structure: Recent Developments and Future Prospects

Journal:

Marketing Letters

Year:

1991

Language:

english

File:

PDF, 1.14 MB

english, 1991

31

Consumer Decision Making and Choice Behavior || Direct Regression, Reverse Regression, and Covariance Structure Analysis

Claes Fornell, Byong-Duk Rhee and Youjae Yi

Journal:

Marketing Letters

Year:

1991

Language:

english

File:

PDF, 796 KB

english, 1991

32

Consumer Decision Making and Choice Behavior || Front Matter

Journal:

Marketing Letters

Year:

1991

Language:

english

File:

PDF, 241 KB

english, 1991

33

Consumer Decision Making and Choice Behavior || Incorporating Choice Dynamics in Models of Consumer Behavior

Leigh McAlister, Rajendra Srivastava, Joel Horowitz, Morgan Jones, Wagner Kamakura, Jack Kulchitsky, Brian Ratchford, Gary Russel, Fareena Sultan, Tetsuo Yai, Doyle Weiss and Russ Winer

Journal:

Marketing Letters

Year:

1991

Language:

english

File:

PDF, 1.01 MB

english, 1991

34

Consumer Decision Making and Choice Behavior || Prospects and Problems in Modeling Group Decisions

Joel H. Steckel, Kim P. Corfman, David J. Curry, Sunil Gupta and James Shanteau

Journal:

Marketing Letters

Year:

1991

Language:

english

File:

PDF, 896 KB

english, 1991

35

Consumer Decision Making and Choice Behavior || Back Matter

Journal:

Marketing Letters

Year:

1991

Language:

english

File:

PDF, 254 KB

english, 1991

36

Consumer Decision Making and Choice Behavior || Experimental Analysis of Choice

Richard R. Batsell and Jordan J. Louviere

Journal:

Marketing Letters

Year:

1991

Language:

english

File:

PDF, 1.41 MB

english, 1991

37

Consumer Decision Making and Choice Behavior || The Effects of Market Structure Characteristics on Competitive Reaction Intensity: A Longitudinal Analysis

Srinivas K. Reddy and Susan L. Holak

Journal:

Marketing Letters

Year:

1991

Language:

english

File:

PDF, 1.13 MB

english, 1991