Understanding the negativity effect: The role of processing...

Marketing Letters 1996 / 01 Vol. 7; Iss. 1

Understanding the negativity effect: The role of processing focus

Lydia J. Price
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Volume:
7
Language:
english
Pages:
10
DOI:
10.1007/bf00557311
Date:
January, 1996
File:
PDF, 818 KB
english, 1996
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