Computer-aided content analysis: What do 240 advertising...

Computer-aided content analysis: What do 240 advertising slogans have in common?

Grahame R. Dowling, Boris Kabanoff
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
7
Language:
english
Pages:
13
DOI:
10.1007/bf00557312
Date:
January, 1996
File:
PDF, 874 KB
english, 1996
Conversion to is in progress
Conversion to is failed